Yahoo President Susan Decker wrote, "This agreement provides a source of funds to both deliver financial value to stockholders from search monetization and to invest in our broader strategy to transform display advertising and advance our starting point objectives with users. It enhances competition by promoting our ability to compete in the marketplace where we are especially well positioned: in the convergence of search and display".
Yahoo's statement spelled out the terms of the deal: It will run for four years initially, with the option of extending it to ten years in two- or three-year renewal intervals. It only affects Yahoo Web properties in the US and Canada.
"Advertisers will continue to pay Yahoo directly for clicks served by Yahoo from Yahoo's Panama and Content Match marketplaces," today's Yahoo statement reads. "Advertisers will pay Google directly for each click on Google paid search results appearing on Yahoo owned and operated network or certain affiliate sites. Google will share a percentage of such revenue with Yahoo".
No comments:
Post a Comment