Google Senior VP Omid Kordestani said, "We are proud of the advertising technologies we have built, which show users a relevant ad whether they are searching for a specific item or browsing the internet. This arrangement extends those benefits to Yahoo and its many users, advertisers and publisher partners. We currently provide similar services to sites like AOL and Ask.com as well as many other partners, and we work closely with all of our partners to ensure that our partnership drives their long term success."
Kordestani went on to make certain points very clear. In boldface type, he wrote, "This is not a merger." The deal is limited to enabling Google ads to appear on Yahoo search and Yahoo-hosted sites, as well as an agreement between both companies to make their instant messaging services interoperable.
Also with a boldface heading, he added, "This does not remove a competitor from the playing field. Yahoo will remain in the business of search and content advertising, which gives the company a continued incentive to keep improving and innovating. Even during this agreement, Yahoo can use our technology as much or as little as it chooses." He went on to say Google's share of search traffic will not increase under this deal -- a key concern of regulators -- since it's still Yahoo's engine that's providing the search for Yahoo's pages
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